Why Florida Roof Cleaning Exists: Our Story and Mission
If you live in Florida, you've seen them: those ugly black streaks creeping across roofs in every neighborhood. Maybe they're on your roof right now. You might think it's just dirt, or weathering, or something that happens to old roofs.
Here's the truth: those black streaks are killing your roof.
And that's exactly why Florida Roof Cleaning exists.
The Problem We Saw Everywhere
We started this company after seeing the same pattern repeat itself across Florida: homeowners with perfectly good roofs being told they needed expensive replacements, when what they really needed was a proper cleaning.
We saw pressure washing companies blasting roofs with 3,000 PSI equipment—literally stripping the protective granules off shingles and voiding warranties in the process. We saw "spray and pray" services that left homeowners waiting months for results that never came. We saw scare tactics, inflated prices, and companies that disappeared the moment something went wrong.
But most frustrating of all, we saw homeowners who didn't know there was a better way.
What We Learned About Florida Roofs
Those black streaks? They're not dirt. They're Gloeocapsa magma—a type of algae that literally feeds on the limestone filler in your asphalt shingles. In Florida's humid, subtropical climate, this algae thrives. It absorbs heat (raising your cooling costs), retains moisture (accelerating roof deterioration), and slowly eats away at your shingles year after year.
Left untreated, roof algae can shorten your roof's lifespan by 5-10 years. That's thousands of dollars in premature replacement costs—all because of organisms that could have been safely removed.
Here's what we know after years of cleaning Florida roofs:
- Florida's climate is uniquely harsh on roofs. We get 60+ inches of rain annually. Our humidity rarely drops below 60%. We have intense UV exposure, salt air near the coast, and afternoon thunderstorms that keep roofs constantly damp. These aren't California roofs or Ohio roofs—they're Florida roofs, and they need specialized care.
- High-pressure washing destroys roofs. We've seen the aftermath too many times: curling shingles, missing granules, voided warranties, and roofs that needed replacement five years early—all because someone used the wrong cleaning method.
- Soft wash works. Low-pressure application of proper cleaning solutions kills algae, mold, and lichen at the root without damaging shingles. It's the method manufacturers recommend. It's what insurance companies approve. And it's what we use on every single roof.
- Most homeowners have never been told the truth. They don't know what those black streaks are. They don't know cleaning can add years to their roof's life. They don't know the difference between pressure washing and soft washing. And they certainly don't know that the guy offering to clean their roof for $99 is about to do more harm than good.
Why We Do This Work
We could have started any kind of business. But we started Florida Roof Cleaning because we believe homeowners deserve better.
Your roof is one of your biggest investments—often $15,000 to $30,000 to replace. It protects everything you own and everyone you love. It deserves more than a pressure washer wielded by someone who learned "roof cleaning" from a YouTube video.
"We believe roof cleaning shouldn't be scary, confusing, or overpriced. It should just be done right by people who know what they're doing."
That's our entire philosophy.
What Drives Us Every Day
Honesty Over Sales Tactics
If your roof doesn't need cleaning yet, we'll tell you. If you can wait another year, we'll tell you. If that minor staining isn't worth the cost right now, we'll tell you. We're not here to pressure you into unnecessary service—we're here to give you the information you need to make the right decision for your home and budget.
Protection, Not Replacement
We've had customers come to us after being quoted $18,000 for a roof replacement. After a proper cleaning, that roof had another 10 years of life in it. We'd rather save you $18,000 than make a quick sale. Your roof protects your home. We protect your roof.
Florida Expertise
We're not a national franchise following a corporate manual. We live here. We know why north-facing roofs get algae faster (less sun exposure, more moisture). We understand how Florida's rainfall patterns affect growth. We know which organisms thrive in our subtropical climate and exactly how to eliminate them.
The Right Method, Every Time
We will never use high-pressure washing on your roof. Ever. We use soft wash techniques exclusively because they work—without damaging your roof, voiding your warranty, or shortening your roof's lifespan. It's the right way to clean a roof, and it's the only way we operate.
Care for What Matters
A clean roof isn't worth dead landscaping. We use plant-safe solutions and take real precautions to protect your bushes, lawn, and garden. We wet everything down, use proper dilutions, and rinse thoroughly. Your home—and everything around it—should look better after we leave, not worse.
Our Promise to You
When you work with Florida Roof Cleaning, here's what you can expect:
- Free, honest assessments. We'll tell you exactly what your roof needs and what it doesn't.
- Clear, upfront pricing. No hidden fees, no bait-and-switch, no surprises.
- Soft wash only. No pressure damage to your roof, guaranteed.
- Plant-safe solutions. Your landscaping will be protected.
- Immediate results. When we leave, your roof looks clean. No waiting months.
- Local expertise. We know Florida roofs because we've been cleaning them for years.
- Fully insured. Professional service from people who stand behind their work.
What Success Looks Like to Us
Success isn't just a clean roof. Success is a homeowner who understands what was wrong, why it mattered, and how we fixed it. Success is adding 5-10 years to a roof's lifespan. Success is being the company your neighbor recommends after their roof looks brand new again.
We measure our work not in roofs cleaned, but in roofs saved, money saved, and homeowners who finally got the honest service they deserved.
Let's Take Care of Your Roof
If you're reading this, chances are you've noticed something on your roof. Maybe black streaks, maybe green moss, maybe just general discoloration. You might be wondering if it's serious, what it will cost, or if you can trust whoever shows up to do the work.
Here's our offer: Let us take a look. No charge. No pressure.
We'll inspect your roof, explain what we see, tell you what caused it, and give you our honest recommendation. If your roof needs cleaning, we'll give you clear pricing and a timeline. If it doesn't need cleaning yet, we'll tell you that too—and when to call us back.
Because that's why we exist: to give Florida homeowners the honest, expert roof care they deserve.
Your roof protects your home. We protect your roof.